Prior to founding Clark & Company Inc. in 1998, Howard spent over 20 years with leading advertising agencies such as Ogilvy & Mather, Henderson Advertising, and Cole Henderson Drake. During his career, Howard also spearheaded strategic planning and research programs in agencies from 1988-1998. As a result, he brings unique insights into consumer research and strategy, and he focuses on providing actionable data and "deliverables" to help clients make good decisions. He has won two national Gold EFFIE awards for outstanding marketing effectiveness from the New York chapter of the American Marketing Association.

 

His diverse base of clients in advertising included Procter & Gamble, American Express, Dow Brands/Texize, MacGregor Golf Company, Equifax, Commodore Cruise Line, the St. Lucia Tourist Board, Gwinnett Federal, HCA, the Atlanta Acura Dealers Association, and Edwards Baking Company. Clark & Company created and conducted multi-phased quantitative and qualitative research/branding initiatives for Coca-Cola Enterprises. Howard also implemented a major, multi-phased employment branding program for a division of Delta Air Lines. Since 1990, he has conducted Benefits Testing (Strategic Message Testing) focus group programs for over 40 clients.

 

Howard is a business administration graduate of the University of North Carolina and has a Master of Business Administration degree with a concentration in Marketing from Louisiana State University. He is a past president of the Atlanta Advertising Club.

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