Bio

His diverse base of clients in advertising included Procter & Gamble, American Express, Dow Brands/Texize, MacGregor Golf Company, Equifax, Commodore Cruise Line, the St. Lucia Tourist Board, Gwinnett Federal, HCA, the Atlanta Acura Dealers Association, and Edwards Baking Company. Clark & Company created and conducted multi-phased quantitative and qualitative research/branding initiatives for Coca-Cola Enterprises. Howard also implemented a major, multi-phased employment branding program for a division of Delta Air Lines. Since 1990, he has conducted Benefits Testing (Strategic Message Testing) focus group programs for over 40 clients.
Howard is a business administration graduate of the University of North Carolina and has a Master of Business Administration degree with a concentration in Marketing from Louisiana State University. He is a past president of the Atlanta Advertising Club.